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Wednesday, October 26, 2011

StyleMint's Buy 1, Get 1 JewelMint Promo - Slowly Ruling Out Existing Members

As seen in today's email featured over at StyleAndMints.com, StyleMint's latest Buy One, Get A JewelMint Piece free promo is now only available to new members.

This is the fourth offer of its kind to offer a free JewelMint piece with the purchase of any designated StyleMint T. If you've been a fan of these Buy One, Get One promotions, you've noticed that over time StyleMint has begun limiting the deal.

Let's take a look back at these exclusive promotions and their fine print:
August 28th: "For the next 24 hours buy any of these Ts and get the JEWELMINT piece FREE!" This particular promotion had no limits. There had been some confusion when it came to the actual cut-off time of this deal.

September 15th: "For the NEXT 24 Hours Buy Any of These Featured StyleMint Ts and Receive the Matching JEWELMINT Piece FREE!" This next promotion featured the following fine print at the bottom: "Offer Expires 9/16 at 8am PST" - Understandably, of course.

October 12th: "For the NEXT 24 Hours Buy Any of These Featured StyleMint Ts and Get the Matching JEWELMINT Piece FREE!" Fine Print: "*Expires 10/13/11 at 8am PST. Valid one purchase per customer. No returns, exchanges or swapping of JewelMint pieces; T comes with paired piece only."

Today's Deal - October 26th: "For the NEXT 24 Hours Buy Any of These Featured StyleMint Ts and Get the Matching JEWELMINT Piece FREE!" Fine Print: "Expires 10/27/2011 at 8am PST and is valid to new members only. Valid one per customer. No promo code needed. No returns, exchanges or swapping of JewelMint piece. You may only purchase the specific color/style T shown with specific paired piece only. In the event that any free piece sells out, we reserve the right to replace it with another item of our choice."

Phew! Where to start...

Well, let me start off with saying that we should in no way feel entitled to receive anything free from JewelMint or StyleMint, ever. While these promos were great while they lasted, it really is too bad they had to end for existing members.

On the other hand, I think it may have been a bad move to take a promo that was beyond fabulous to begin with and then to slowly, but surely, include more and more limits that would eventually exclude the members that loved and looked forward to these specific promos.

While it is reasonable to promote certain deals to only new members, I can begin to understand how existing members may feel, well...excluded.

Understandably, there were some limits that may have been necessary such as as the one per person limit. However, any move such as this could risk alienating some diehard fans, thus creating some hard feelings. It's the name of the game.

Yes, at the end of the day it is just a shirt and it is just a piece of jewelry - StyleMint and JewelMint owes nothing more to its fans than continuing to provide us with quality shirts and jewelry.

I just think a lot of us fans really looked forward to being a part of this specific deal, that's all.

xoxo, Lily

P.S. Gosh I really wanted that Cherry Tomato Lenox shirt with the matching Calla Lilly Earrings! :)

What are your thoughts about this? Do you feel like it was a good move or a bad move to exclude existing members from this specific deal?

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