BeachMint Announces HomeMint Launch | Interior Designs from Justin Timberlake + Designer Estee Stanley!

Photo: Elle Decor & HomeMint

Sometimes it's tough keeping a secret - phew! It's been about a month since I first found out about HomeMint, and I couldn't wait to talk about it with all of you! Back during April Collections party on March 31st, I hinted that a new "Mint" was on the horizon, and HomeMint it is!

While I wasn't sure which celebrity would be the heavyweight behind the brand, I was surprised to find out today (along with the rest of you) that Justin Timberlake will be the one to join BeachMint Royalty. Justin will be joining the likes of Kate Bosworth (JewelMint), Mary-Kate and Ashley Olsen (StyleMint), Jessica Simpson (BeautyMint), and Rachel Bilson (ShoeMint).

As with all the other Mint Brands, this project will be a collaboration between a celebrity and a seasoned professional (with the exception of Mary-Kate and Ashley Olsen - MK+A - for StyleMint - who some may argue are seasoned fashion professionals in their own right). As for HomeMint, Justin will be joining forces with celebrity interior designer Estee Stanley!

Justin Timberlake, Estee Stanley, and Ashley Olsen at Oscar de la Renta S/S 2012
Photo: Vogue

Word on the street is HomeMint will include an array of home goods such as tableware, pillows, wall decor, linens, prints, etc. With home decor, the possibilities are endless really!

According to Elle Decor, HomeMint will offer a monthly membership fee of $10 that will offer early access to new products and discounts. Additionally, I found that HomeMint will be offering two different price-points on items that will include member pricing and non-member pricing.

From the items and pricing I've seen so far, HomeMint will definitely be an affordable (and super stylish) home decor option for everyone! I seriously can't wait!

BeachMint is said to launch HomeMint's full website in early May.

Click here to sign up for early access to HomeMint.com!

xoxo, Lily

If you're new to JewelMint, click here to sign up!

Rachel Bilson's ShoeMint Sneak Peek!

Photos: ShoeMint

As mentioned last week, Rachel Bilson is the next celebrity to join BeachMint Royalty! According to this PR Release from BeachMint back on June 17th, 2011, BeachMint released a statement with plans to launch two more "verticals by the end of 2011". This, of course, being in addition to JewelMint (2010) and StyleMint (2011).

With BeautyMint launching at the end of October, we are assuming ShoeMint tops off the list for what's yet to come before the end of this year!

Rachels super cute lavender suede platforms (above) were originally spotted on Rachel last week for her visit to Live with Regis and Kelly where she made an appearance to promote her new show, Heart of Dixie.

As of this week, Rachel's shoes can now be seen on ShoeMint.com along with quotes from Rachel herself and her co-designer and real-life stylist Nicole Chavez along with shoe-production extraordinaire Steve Madden!

"It's exciting to launch a collection online with one of my closet friends and stylist, Nicole, as well as with an industry leader like Steve Madden... I have the opportunity to design not just shoes, but the full experience for customers..." - Rachel Bilson, October 6, New York City

"Rachel and I are obsessed with shoes, so ShoeMint is an exciting opportunity for us to create a collection we love for every women's style." -Nicole Chavez, October 6, Los Angeles

"I'm thrilled to be working with BeachMint and a style icon like Rachel Bilson on this new social commerce brand. [Rachel] has that innate, effortless style. I am so excited to design ShoeMint with her." - Steve Madden, October 6, New York City

Click here to sign up and stay in the loop with ShoeMint!

xoxo, Lily

P.S. I'm loving the strap across the foot on this heel! While many platform high heels exist on the market, I've always wished that more would be designed with straps to help keep them on! For anyone who has ever tried walking in 5-inch platform pumps with tights on - you know exactly what I mean! :)

Rachel Bilson: Latest Celebrity to Join BeachMint Royalty with ShoeMint!

Have you heard the amazing news?! It was announced yesterday that Rachel Bilson is the latest celebrity to join what I love to call..."Mint Royalty". As many of you already know, Rachel was JewelMint's very first celebrity guest curator with one of JewelMint's best-sellers...the Rachel Earrings (as seen here and here)! Let's take a look back at Rachel's interview with Kate Bosworth, shall we?

Video: Jewelmint

I don't know about you, but I've held a special place in my heart for Rachel since The OC and I couldn't have been more thrilled to hear about her new show, Heart of Dixie. In my mind, Rachel's character in Dixie is really "Summer", just all grown up!

Besides loving Rachel as an actress, she's a style icon in her own right, and I know a lot of us were really rooting for Rachel to join the BeachMint brand! I want to say it was either back during April or May's JewelMint (Collection) Party where many of us were discussing which future brands we would like to see from BeachMint - including their potential celebrity designers.

Rachel was an overwhelming choice for many! The top two design choices discussed were shoes and handbags, with shoes being #1!

Rachel is the fourth celebrity to join BeachMint Royalty with the likes of Kate Bosworth (JewelMint), Ashley and Mary-Kate Olsen (StyleMint), and Jessica Simpson (BeautyMint - coming soon)!

In addition, JustJared.com featured Rachel and a future pair of ShoeMint shoes yesterday with all the juicy details (below)! Click here to find the following article in its entirety.

Rachel Bilson: ShoeMint Celebrity Designer!
Thu, 06 October 2011 at 11:50 am
Photos: JustJared.com via INFdaily

Rachel Bilson heads into the Live With Regis & Kelly studio to make an appearance on Thursday (October 6) in New York City.

The 30-year-old Hart of Dixie actress has signed on to help launch ShoeMint.com when it goes live in late November.

“I loved the idea of designing really cute shoes that are affordable and accessible,” Rachel told WWD. “The whole idea behind the BeachMint brand makes the online shopping experience so personal.”

Rachel and her longtime stylist, Nicole Chavez, will be the site’s celebrity designer, while Steve Madden is partnering on production.

The members-only site will feature a monthly selection of merchandise with shoes selling for $79.99!

FYI: Rachel wore a pair of ShoeMint heels with a Suno dress and Vanessa Bruno blazer.*


To tell you the truth, I do not know much about Rachel's stylist, Nicole Chavez. But if this is the mastermind behind Rachel's gorgeous style, I'm all in! I also think it's quite awesome that Steve Madden is going to the involved in the actual production - I mean, who doesn't love Steve Madden shoes? But, Steve Madden shoes designed by Rachel Bilson and her celebrity stylist???  Won't be anything short of amazing I'm sure.

If these shoes Rachel wore to Live with Regis and Kelly is any indicator, I'm sure the brand will do extremely well. You know us women - we LOVE our jewelry we LOVE our shoes!

I also think it will be extremely interesting to see how ShoeMint does in comparison to the big guns such as ShoeDazzle and JustFab - both offer shoes at around $39 a pair. With a price point of $79 will ShoeMint thrive? I'm only hoping that quality and comfort will make the higher price worth it!

Did anyone catch Rachel's appearance on Live with Regis and Kelly? What are your thoughts on the announcement of Rachel Bilson designing shoes for ShoeMint? Will you be signing up for ShoeMint?

xoxo, Lily
Click here to sign up for upcoming announcements from ShoeMint!